Check for Redirect Chains
What're re-direct chains? A string of multiple re directs from one location to another. Do re-direct chains matter? Having too many redirects may trigger the Googlebot to fundamentally quit following the chain You shed "link juice" with each redirect. How may I check for chains that are redirect? Screaming Frog
Title Missing
What are missing title tags? Not having an input into how your page is being seen by search engines titles. Why do title tags that are missing issue? Page titles are a ranking factor, they tell. Does not give a clear indication as to exactly what the content on the page is about to the person. How may I check if I`m lacking ? Using the title tab in Screaming Frog.
Meta 'hreflang'
What's Meta "hreflang"? Signals will be used on a page. Why does Meta "hreflang" issue? For those who have content in diverse languages on your website, you want to make sure that the appropriate page is served to the searcher centered on which language they`re using. Results will probably be served based on location. Ex. spanish pages with hreflang=es will probably be served to ip-addresses in Spanish speaking countries. How may I check for Meta "hreflang" on my website? Right click "View Page Source". Search HTML for reflang mark-up ()
302 redirects
What's a 302 redirect? Tells lookup engines that a page was moved temporarily. Why do 302 re-directs matter? 302 re-directs do not pass SEO equity, meaning if you redirect a a typical page, the link value does perhaps not pass-through. Because Google believes at some point you'll revert back to the redirected url content may be prevented by it on the new url from indexing. How could I check for 302 re-directs? Screaming Frog Redirect Checker
Publisher markup
What's Publisher markup The whole website is connected by this markup to the publisher. Publisher markup is for companies and authorship mark-up is for people while they could be utilized mutually exclusive. Similar to how authorship mark-up displays a picture of the author as a snippet that is wealthy, publisher markup displays a summary of the companies googleplus page on the proper hand side of the screen when someone searches by title for the company. Does Publisher markup matter? It great for branding as the searcher will get a snap-shot of your company`s title, emblem, tackle, images and reviews. Easily have Publisher markup, how could I check? Verify that the website is connected to your own business google page. Check the portion of of your web site for this code
Check for rel=nofollow Stats
What is rel="no follow"? A command telling Googlebot not to move trust any equity or credit by way of a link. Why do no-follow links issue: If you would like to pass hyperlink equity via an out bound link or via an internal link on your own site If you`re link building and getting nofollow hyperlinks, you`re getting diminished returns on your own effort How can I check for nofollow hyperlinks: Majestic Screaming Frog A nofollow browser plugin
Duplicate Tags
What're duplicate title tags? When at least 2 pages in your site have the same title. Why do titles matter? You run the risk of search engines passing them over as similar or duplicate content. Each page in your site should have a concept that is clear, distinctive. If webpages have duplicate titles most probably they have comparable content which may be better-suited to merged to produce page that is authoritative and one strong using an original title tag. How could I check for duplicate tags? Screaming Frog
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